The Production Line by Paul Sullivan and Sam Wiehl
+++DROP OFF CASSETTE PLAYERS/RECORDERS at EFFENAAR 5th June 9am-11pm+++
Area 1/Stage: Bands play
Area 2/Recording : Press Play and Record, Analogue Tape Machines record gigs.
Area 3/Assembly Line : Operatives unload and package 20min/40min/1hr cassettes from Area 2 – as the gig continues – into branded cassette cases and deliver to Area 4
Area 4 /Factory Shop: At the conclusion of each gig, operatives sell the only analogue live recordings of the gig.
THE PRODUCTION LINE
Located in the Main Hall of Effenaar, The Production Line offers the audience the opportunity to buy a cassette recording of the band that they have just witnessed.
Each gig is recorded on donated analogue cassette recording machines, the cassette tapes are then packaged on an Assembly Line then sold at the Factory Shop.
The cassettes are sold ONLY ONCE after each of the bands performances. If they are not sold they will be returned to the RECORDING AREA in time for the next band and TAPED OVER.
Each sale will be recorded on a wipe board. Some performances will be the first and only recording on the cassettes whilst others may be recorded over previously unsold cassette recordings, thus building up an analogue trace underneath the main recording, layers of unpopularity.
By providing only one opportunity to buy the ‘live experience’, the project explores the relative celebrity or standing of each band as is demonstrated further by their position in the festival running order.
The sales split of each cassette will be 33.3% to Paul Sullivan/Sam Wiehl (Production Line artists), 33.3% to Effenaar (the venue) and 33.3% to the recorded band.
In an age where almost all performed music can be downloaded freely on the internet, the Production Line instigates a temporal economy that offers a unique analogue sound memento of the event to an audience that is willing to buy and extend their actual experience of the Psych Lab infinitum.
The use of the analogue cassette recorder and tape in Eindhoven also references not just the invention by Philips in 1962 of the ‘Compact Cassette’ but also their decision to license the format free of charge – in the face of pressure from SONY – a decision that lead to the domination of the market by Philips. In this act of free license – giving the public the ability to record and edit their own music – it could be argued that this was the precursor to free sampling, appropriation, digital download and editing.
The Production Line Installation was originally carried out at Static Gallery in Liverpool in 2011 with the band CLINIC and was designed to work as a factory production line in order to reflect Liverpool City Council’s Planning Enforcement Division’s belief that Static Gallery had no planning consent to run as a gallery, studios and social space as it was still officially a light industrial factory.
The event also confronted a recent NOISE NOTICE from Liverpool City Council that banned the gallery from carrying out any more live music events, a problem that is affecting the music communities in many towns and cities across the globe. From Liverpool to Seoul and Eindhoven to New York, music venues are being closed down on the behest of city centre residents who often move into the city many years after the music venues were established, venues that on many occasions proved instrumental in the regeneration/gentrification of those areas, thus contributing to the conditions that eventually lead to their demise.
Images from Original Production Line at STATIC Gallery (Images by David Hand)